Manyata is a program that aims to create a robust quality improvement and assurance system to help private maternity care facilities improve their quality of services.The Federation of Obstetric and Gynaecological Societies of India (FOGSI), Jhpiego, MacArthur Foundation and MSD for Mothers have come together to ensure quality maternal care at private healthcare facilities. Swasti supports MSD for Mothers in building a sustainability architecture for the Manyata programme through building out various components of sustainability such as demand, delivery, finance and governance structures. Swasti, will use the sustainability architecture to guide the MSD strategy for Phase IV of the Manyata program. This project will build out a private sector engagement strategy for improving quality standards in India, which can guide not just similar engagements nationally, but also globally in countries that rely heavily on the private sector for delivery of care.